A royal toast to Wilcox

Posted by icd.uk on in Clients, Design

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Congratulations to Darren, director from Wilcox Cider, and his dedicated team for having won ‘best sweet Cider’ at the 2014 Bath and West show. Even the Duchess of Cornwall took time to offer her appreciation, showing she has great taste too…

And at icd, we were doubly delighted as the award was based on taste and packaging. Due to the packaging the ‘bag in the box‘ was selling six times the norm – 180 boxes per day rather than the expected 30. Darren’s original concerns about the price of designing a bag in the box, as he’d always used a plain brown one in the past, were instantly quashed as this design proved its weight in gold! Drawn in by the packaging and then by the prize, everyone was coming to the stand asking for his award winning cider. We were delighted to have been a part of this achievement. So if your packing could do with a lift a a whole new rethink, then please do contact us today.

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