When centre of oral excellence, Confident Orthodontics, launched in Taunton, they came to us to create and manage a complete design, marketing, branding, copywriting and PR package. This resulted in services and products that reflected Confident Orthodontics’ exacting standards and professionalism, as well as evolving with the practice and the demands of advertising and integrated social networking technology. The website utilised the practice colours and key visuals including photography and videos and the social media copy was key to attracting and engaging with the younger market, core to the client’s business.
The work included:
- Design and build mobile responsive, CMS website
- Latest news page
- Exhibition literature
- Photographs and videos
- Email set up and signature design
- Social networking platforms and posts
- Newsletter and email campaigns
Launching a new practice, particularly in the medical field, is a huge undertaking where the wellbeing of our patients is paramount. We needed a company who we could trust to deliver that same level of professionalism and attention to detail in meeting our ICT, design, marketing and PR needs. A team of people who would know in advance, what would best suite our needs and the needs of our patients (existing and potential). Clare and her team of experts at icd, were just the ticket and continue to deliver beyond our expectations. Because our time is precious and needs to be devoted to our patients, it is with quiet confidence that we can leave icd to take care of us and know that at any time they have our business wellbeing at heart.