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When words matter…

A drop of ink may make a million think. Byron

Whether you need website content, newsletter material, taglines or advertising copy, the power of words can be used to employ a great deal more than just a pause for thought – it can invoke real action.

Selling or promoting products and services usually requires us to trigger or instigate a ‘need’ in people. But this does not have to be a bad thing and at icd the copywriting team pride themselves in doing this ethically. When it comes to the written word, wherever we use it, we guarantee to adhere to the following:

  1. Creating unique content or refining existing content, across social media, newsletters, websites and printed material.
  2. Optimising copy material to aid SEO.
  3. Delivering content on time.
  4. Sharing information that is honest, accurate and does not slander a group or individual.
  5. Refrain from using material that knowingly generates a skewed perception.