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Online presence is increasingly important as it becomes the first-port-of-call for digital savvy consumers when it comes to locating and purchasing trusted sources of goods, services and information. At the heart of this process is SEO = ‘Search Engine Optimisation’ – ensuring your business is ‘seen’ when prospective consumers and clients are looking. And when you don’t have pots of gold to buy up the ‘advertised’ spots how can you ensure a prime spot in the rankings? Well at icd we have the answers…
On 25 May 2018 processing of personal data by organisations will have to comply with the General Data Protection Regulation (GDPR). This new EU regulation’s focus is the protection of personal data, i.e. data about individuals, and builds on existing data protection laws, setting out the responsibilities of businesses in relation to the personal data they collect, hold, transmit and otherwise use. Essentially it says, “If you want to offer your services or products to customers who are EU citizens, you better make sure you look after their personal data or else!”
Because more consumers are choosing to shop online, getting a good quality image on your site for your products and services is now more important than ever. Generic stock images may no longer be enough to drive your sales forward and retain your customers. You may well benefit from hiring a professional photographer or even conducting a photo shoot for your online store, so you have the best chance of showcasing all you have to offer. Jake Rheude, director of business development and marketing at Red Stag Fulfillment, shares some brilliant basic tips with us to ensure your ecommerce site is highly visual and allows people to buy with their eyes…
